Shafqat Ali
New SellerPaid Media Buyer | Meta Ads, Google Ads and TikTok Ads Specialist
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About Me
I help eCommerce brands, DTC businesses, and local service providers grow through strategic advertising on Meta Ads, Google Ads, and TikTok Ads.
My Services:
✔ Meta Ads: Campaign setup, targeting, retargeting, and sales.
✔ Google Ads: Search campaigns, keyword targeting, lead generation, and conversion tracking.
✔ TikTok Ads: Campaign management, creative testing, and optimization.
Industries I Serve:
✔ Home Services: HVAC, roofing, plumbing, cleaning, landscaping, pest control, and contractors.
✔ Professional Services: Law firms, dentists, med spas, healthcare, finance, and real estate.
✔ Growth Businesses: eCommerce, DTC brands, retail, SaaS, and lead generation.
My goal is to help you attract the right audience, generate qualified leads, increase sales, and improve campaign performance through data-driven optimization.
Contact me now and Let's discuss your goals and build an advertising strategy tailored to your business.
Services Offered by Shafqat
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setup tiktok shop, integrate shopify and fix tiktok shop issues
Basic
$30.00
2 Day Delivery
Standard
$75.00
4 Day Delivery
Premium
$150.00
7 Day Delivery
No reviews yet
set up shopify facebook ads and meta ads to boost sales
Basic
$30.00
2 Day Delivery
Standard
$90.00
7 Day Delivery
Premium
$180.00
7 Day Delivery
No reviews yet
setup and manage facebook ads, instagram ads, meta advertising campaigns
Basic
$30.00
3 Day Delivery
Standard
$130.00
14 Day Delivery
Premium
$250.00
30 Day Delivery
Portfolio
Meta Ads Campaign for an E-Commerce Business | 775 Website Purchase
I managed and optimized Meta (Facebook & Instagram) advertising campaigns for an eCommerce business with the goal of increasing online sales while maintaining a profitable Cost Per Purchase.
My work included:
• campaign strategy
• audience research
• pixel setup and conversion tracking
• creative testing
• budget allocation
• A/B testing
• continuous campaign optimization to improve performance.
By analyzing campaign data and scaling the highest-performing audiences and creatives, I was able to generate consistent purchase results while keeping acquisition costs under control.
Results Achieved:
🛒 775 Website Purchases
💰 Average Cost Per Purchase: €8.40
📈 Managed Ad Spend: €6,511.43
🎯 Optimized campaigns for higher conversion rates and lower CPA
🔄 Continuous A/B testing, audience refinement, and budget scaling
📊 Performance reporting and ongoing optimization
TikTok Ads for a Beauty & Cosmetics Brand
Managed TikTok advertising for a Beauty & Cosmetics brand looking to increase online sales and strengthen its presence on the platform. I handled the complete advertising process, beginning with TikTok Pixel implementation and conversion tracking verification to ensure reliable performance data.
The campaign strategy focused on leveraging engaging video content, beauty-focused audiences, and conversion-driven campaign structures. Through ongoing testing of creatives, offers, and audience segments, I identified top-performing combinations and optimized campaigns accordingly.
By continuously analyzing performance metrics and scaling successful ad sets, the brand achieved stronger customer acquisition and improved advertising efficiency.
Services Delivered:
✔ TikTok Pixel & Tracking Setup
✔ Conversion-Focused Campaign Creation
✔ Audience Segmentation
✔ Creative Testing & Analysis
✔ Retargeting Strategy
✔ Budget Optimization & Scaling
Google Ads Campaign for Plumbing Service (UK)
This portfolio project showcases a Google Ads campaign strategy designed to help a plumbing service business reach potential customers actively searching for plumbing assistance in the UK. The campaign focused on improving search visibility, attracting relevant website traffic, and generating enquiries from customers looking for plumbing services.
🔹 My Approach:
✔ Conducted keyword research focused on high-intent plumbing and emergency plumbing searches.
✔ Structured search advertising around relevant plumbing services and customer search intent.
✔ Created compelling ad copy with clear calls to action to encourage potential customers to enquire.
✔ Used targeted keyword selection and campaign optimization to improve advertising efficiency.
✔ Monitored clicks, cost per click, conversion activity, and overall campaign expenditure to evaluate performance.
🔹 The Results:
📈 1,248 clicks recorded during the reporting period.
🎯 86 conversions reported in the campaign overview.
💰 £2.37 average cost per click (CPC).
📊 £2,958 total ad spend
Google Ads Campaign for a Dental Clinic
In this project, I managed and optimized Google Ads Search campaigns for a dental clinic to improve campaign performance, generate patient inquiries, and increase advertising efficiency.
I focused on campaign-specific keyword targeting, improving ad relevance, refining audience intent, and monitoring performance across four dental services: General Dentistry, Teeth Whitening, Dental Implants, and Emergency Dental Care.
Through strategic campaign management and performance tracking, the campaigns recorded 176 conversions while maintaining an average cost per conversion of $42.16.
Campaign Results:
✔ 2,840 Clicks
✔ 176 Conversions
✔ $2.61 Avg. CPC
✔ $7,420 Total Ad Spend
✔ $42.16 Cost Per Conversion
✔ 6.20% Conversion Rate
What I Optimized:
✔ Keyword Optimization
✔ Search Ad Copy Improvement
✔ Campaign Targeting
✔ Bid Optimization
✔ Negative Keyword Strategy
✔ Conversion Tracking
✔ Performance Monitoring
This project demonstrates my ability to manage Google Ads campaigns for dental clinics, track key performance metrics, and optimize paid search advertising to support lead generation and business growth.
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- FromMailsi, Pakistan
- LanguagesEnglish, Urdu, Punjabi
- Response TimeNot Enough Data